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GREEN ROOM IS THE UK'S FASTEST GROWING RETAIL DESIGN & DELIVERY PRACTICE. WE CREATE & IMPLEMENT SEAMLESS MULTICHANNEL RETAIL EXPERIENCES THROUGH 3D, 2D & DIGITAL DESIGN. WE SPECIALISE IN THE DESIGN, DEVELOPMENT, MANUFACTURE & INSTALLATION OF STORES & RETAIL CONCEPTS, CONCESSIONS, WINDOWS, POS, POP, POP-UP SHOPS & DIGITAL CAMPAIGNS.
NEWS WIRE
  • GREEN ROOM ON TWITTER //FOLLOW @greenroomretail great article from @nickykc on the importance of social media and the voice of consumers http://t.co/A45jvZtJ
  • GREEN ROOM ON TWITTER //FOLLOW @greenroomretail New GR blog article http://t.co/DH1RywCi
  • GREEN ROOM ON TWITTER //FOLLOW @greenroomretail RT @robhalloway: Now, @MBWorldUK includes @smartfortwoUK world. Virtual graffiti your own car. V.cool. http://t.co/FJqdk345
  • GREEN ROOM ON TWITTER //FOLLOW @greenroomretail We have an exciting opportunity for an ambitious, talented, hard-working account manager to support our ambitious grow…http://t.co/TNUIsDoM
  • GREEN ROOM ON TWITTER //FOLLOW @greenroomretail @GemmaWent @hilda_smith Asda Chosen by You range?
  • US retailers may need to up their multichannel game //BLOG LATEST There's a lot of talk about multichannel retail at the moment, and...

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  • How will you compete in 2012? //BLOG LATEST Green Room poses some thoughts on the opportunities for retail success as...

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  • Get Ready for the M-Commerce Revolution //BLOG LATEST M-commerce may be a relatively new venture in the digital world, but...

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  • Embrace New Retail Opportunities //BLOG LATEST The digital world is rapidly expanding and there are more opportunities for...

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  • Are You Ready for the Olympics? //BLOG LATEST After such a long build up, it’s hard to believe that the...

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GR IN DEPTH:

First impressions count and customers can be won or lost in a matter of just seconds as they walk past your brand or store. Every single aspect of retail design is key to success, from retail displays to point of sale display stands, it is absolutely vital to not just capture the attention of passers-by, but to maximise all important sales revenue once the customer has crossed the threshold.

Green Room Retail (GRR) specialise in creating energised retail displays and experiences that are geared towards driving product sales through the creation of beautiful, pragmatic  designs that work.
Through their creative skills and recognised know-how, they have built a reputation for delivering outstanding designs for point of purchase, flagship store retail displays, pop up shops and store-in-store retail display stands.  GRR engage and inspire customers whilst increasing footfall.

As experts in retail design, point of purchase, shop-in-shop, pop up shops and flagship store design, the company and their passionate team take great pride in delivering unexpected and frankly original solutions to the retail and brands industry.

Point of sale display that stands out

In today’s cut-throat store environments, without engaging creative retail design within your store, it’s unlikely that you will stand out in the crowd. Regardless of the products and goods you sell, if you don’t spark consumers’ interest, then a sale will be difficult to make ahead of your competitors.

Experiential and engaging retail design, for both established outlets and pop up shops, will create maximum impact to not only ignite customers interest, but also to encourage them to spend more money. Green Room Retail pride themselves on working with clients to create stunning retail displays and point of sale displays that are truly different from the norm, whilst offering customers a retail experience that is both engaging and appealing.  From maximum impact retail displays for pop up shops, to new point of sale design for established long-term stores, adding new zest that is fresh and innovative is fundamental to the success in creating bespoke retail displays that work in every situation.

Point of sale display stands to compete on a new level

Understanding the retail environment is all important and GRR would say that they are dedicated to providing truly creative point of purchase displays, pop up shops and point of sale display stands that take clients’ stores to a whole new level in terms of effectiveness and high impact.

They don’t just design attractive retail displays, their track record shows that they create innovative retail design innovations that absolutely work through improved footfall. The design team at GRR consider every aspect; from the layout and design of the store, through to point of purchase layout and point of sale display, right down to the finer details of installing perfect point of sale display stands and creating the perfect packaging that attracts customers towards spending. Their in-house team create a wonderful environment that will appeal to target consumers, whilst ensuring maximum effectiveness and optimised usage of the retail space available and point of sale display. That’s why Green Room Retail design displays that are always genuinely different, unexpected and award winning.

Experts in point of sale display

With GRR you can be sure that you are dealing with experts in the sphere of point of sale display. Team members have vast experience in developing fresh new retail design ideas for point of sale display stands and point of purchase design.

Impressive in-house skills enable Green Room Retail to provide a genuine full service approach for retail design — including pop up shops, and specific point of sale displays — from initial concepts right through to manufacture and installation. This means the end result always meets the highest standards in terms of both quality and creativity, developing all encompassing point of purchase environments, rather than just a mere collection of attractive objects.

GRR believe in offering a complete package that goes far beyond standard point of sale display by providing entire retail solutions.

The company pride themselves on turning fresh ideas into reality and designing without constraint. Their experienced designers are comfortable working within any medium, whether it be lavish and rich branding, point of purchase campaigns, innovative new packaging solutions or out of this world point of sale display stands for pop up shops.

Cutting edge point of purchase that won’t break the bank

The success of the companies approach in developing unique point of sale display stands is reflected in the global brands that they proudly represent – as well as more modest operators on a limited budget. This has resulted in Green Room Retail dealing with some of the best known brands in retail, which is why their client base is as diverse as the designs produced.

GRR produce point of sale display stands, pop up shops and retail design for every budget, occasion and marketing plan – all at prices that won’t break the bank; ensuring that regardless of whether retailers or brands require point of display designs for a small boutique or pop up shops, or perhaps those looking for a total redesign or refresh within a huge chain of stores…but it seems to me that GRR are sure to deliver inspirational designs that really won’t break the bank.

WANT TO...
  • Increase Sales?
  • Drive Category Growth?
  • Create awareness & footfall?
  • Launch products?
  • Engage Staff?
  • Leverage Marcomms?
Green Room Thought Crate
  • CONTACT US
  • GREEN ROOM HOTSPOTS // HERE'S HOW THEY WORK
    Any time you see a HotSpot, you'll find there's a little nugget of info that we've hidden for you to discover.

    So whenever you find a HotSpot simply hover or tap on the lightbulb icon and all will be revealed...
  • GR JOBS
Whether in the UK, across EMEA or globally we have the in-house capability to create outstanding designs that translate into tangible results. We offer sketch and concept design, creative graphic design, manufacturing and global sourcing, installation and de-installation. Green Room can offer the complete turn-key solution, or a combination of services, to slot in easily alongside your existing resource.
  • // CONCEPTUAL DESIGN

    With an experienced team of designers, Green Room provides the full concept design offering, from sketches and mood boards to full 3D renders that give you a very clear expectation of the final solution and its commercial benefits.

    // 2D GRAPHIC DESIGN

    Our graphic designers will bring your preferred concept and marketing communications to life, incorporating the graphic design details that are needed to take your concept into a real-life design solution.

    // DIGITAL

    Green Room offers an integrated digital design capability to complement our retail design expertise. Through proximity marketing, viral campaigns, email, smart phone apps, augmented reality, touchscreens,  social media and mobile marketing, we create seamless, compelling experiences for the connected consumer.

    // 3D DEVELOPMENT DESIGN

    Our expert technical team develops your design to create a full set of working drawings and a concrete set of instructions for production, manufacture and fit-out. If you already have design in house/incumbent agency, we can support you from this point onwards.

    // PRODUCTION & INSTALLATION

    Green Room’s specialist project managers will go the extra mile during production and installation to ensure quality control and adherence to your original design intent. Our ethos of Delivery Excellence ensures that we deliver to the highest level.

    // ACCOUNT MANAGEMENT & REPORTING

    Your Green Room Account Management team will meticulously oversee the process, whilst adding value through their understanding of your business, retail trends and customer insights, ensuring all elements have exceeded your expectations and fulfilled your brief.

  • Windows & VM

    Our visual merchandising concepts showcase our flair, expertise and understanding of our clients’ brands. Having won two international awards within this discipline, we are very proud of our work in this category, as we continue to work on Flagship store windows as well as European and International VM roll-outs.

    Green Room is experienced in developing and delivering window displays and in-store customer journey concepts, continuing the brand from a disruptive window scheme at street level to a stimulating in-store experience using creative design, exciting Visual Merchandising, interactive technology and atmospheric soundscapes.

  • POP

    With the commercial performance of retail space now more important than ever, achieving real stand-out presence and increasing footfall and dwell time/interactivity for our clients’ products, through Point of Sale/Purchase has never been more important. That’s why we create displays that are always, distinctive, effective and engaging.

    Green Room continues to design and produce award-winning POS/POP that will help generate higher levels of sales, increase brand awareness and where appropriate drive the entire category more effectively.

  • Destination Retail

    Green Room has extensive experience within the destination and attraction industries working on retail spaces, concessions, promotional stands, way-finding schemes, customer interaction and data capture. From theme parks, hotels and stadiums, to sports clubs, landmarks and heritage sites, our commercial knowledge and consumer insight makes us ideally placed to perform well in this sector.

  • Pop-Up

    Green Room provide brands and retailers with inspirational, high impact and commercially successful pop-up shops – delivering a turn-key solution from site location, design, manufacturing and installation to de-installation, delivery, staffing and storage.

    Taking advantage of vacant prime retail units, pop-up shops will deliver speedy ROI (return on investment). Many brands and retailers also see them as a high-impact extension of their marketing and promotional campaigns, raising vital awareness as well as allowing for trials or sampling – communicating complex products to new audiences in a fresh and powerful way.

    Brands without a high street presence, such as online retailers or wholesalers find that pop-up stores create a high-performing retail channel that allows the brand to examine their marketplace and audience interaction, as well as high sales levels and immediate brand exposure.

  • Experiential

    Green Room is passionate about helping brands and retailers achieve their sales, marketing and brand objectives through outstanding service and creativity in experiential retail design solutions.

    We are very experienced in putting together innovative experiential campaigns for prestigious brands within various events, promotional marketing and PR based channels. We also create dynamic training environments to educate and engage staff developing them into a team of inspired brand advocates who have gained intelligence into your business, sales model, customer service and brand values.

  • Retail Tuning

    Our high-performing Retail Tuning ™ utilises market intelligence, shopper psychology, the latest retail trends and of course our vast in-house experience in terms of retail design, point of purchase and all things experiential

    Often a retailer won’t necessarily need a ‘revolution’ to increase basket value; it is often about ‘evolution’: much of what you already have likely works very well, and we wouldn’t dream of changing that.  Our unique Retail Tuning TM process looks at missed opportunities – or areas in-store that are not working to their full potential and need refreshing without spending vast amounts of your budget.

    It may be as simple as addressing the way your goods are merchandised, perhaps re-considering category management, creating hero areas or making signage more impactful and outstanding.  For a modest investment, we will help you to increase cross selling, incremental sales and to make it easier for regular customers (and the causal browser during dwell time) to spend more with you, drastically improving your takings and the experience enjoyed by your customers.

  • Retail & Concessions

    As the retail marketplace becomes more competitive and the high street battles with the online shopping revolution, creating a ‘seamless retail experience’ is key to attract energised footfall and increase dwell time and therefore sales.

    Our engaging, retail concepts not only draw customers in through effective, ‘seamless’ multichannel strategy and design, they also encourage them to linger for longer and spend more money. We offer the whole turn-key solution from store design and installation of stores, as well as 3D Development, Renders, in-store multimedia projects and pre and post-retail digital campaign activity.

    We empower our clients with standout concession schemes that are true to their brand, perform well in a competitive retail environment, and engage the customer, delivering profitable sales levels and brand loyalty.

SEND US AN ENQUIRY CLICK HERE
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GET IN TOUCH

// CONTACTING GREEN ROOM

// BIRMINGHAM OFFICE

Suite 304
Fort Dunlop
Fort Parkway
Birmingham
B24 9FD

// LONDON OFFICE

Liberty House
222 Regent St
London
W1B 5TR

// EMAIL

info@grr.eu

// PHONE

Birmingham Office: +44 (0)121 200 2828
London Office: +44 (0) 207 297 2204

Map: Green Room Birmingham Office
THE BIRMINGHAM OFFICEGET DIRECTIONS FROM YOUR LOCATION BIRMINGHAM OFFICE: LARGER MAP VIEW
Map: Green Room London Office
THE LONDON OFFICEGET DIRECTIONS FROM YOUR LOCATION LONDON OFFICE: LARGER MAP VIEW
  • Careers

    // COULD YOU WORK FOR GREEN ROOM?


    Our reputation in our industry relies on us hiring only the best people - people that take the  initiative, thrive on challenges and possess a relentless desire to achieve nothing but outstanding results.  So, if you are an ambitious and talented individual who fits this bill, it's quite possible that we have the perfect career for you at Green Room!

    Having doubled in size in just 12 months and with an energetic growth phase planned for the coming years, Green Room is always on the look-out for high calibre candidates from the retail design industry.

    Our current team is made up of creative and outgoing people who enjoy working for a pace-setting organisation in a dynamic and fast-moving industry.  If this sounds like you, then please contact us - tell us which of the vacancies listed you are interested in & send us your CV. If your application is successful, we will be in touch to invite you to attend an interview.

    // STUDENTS

    We take great pride in helping those with an unquenchable passion for retail get their foot on the ladder. Here you'll find a brief guide to working in the retail industry, plus some useful links to get you started.

  • ACCOUNT MANAGER

    Green Room is the UK’s fastest growing retail design and delivery practice with offices in Birmingham and London. We have an exciting opportunity for an ambitious, talented, hard-working account manager to support our ambitious growth plans in the retail fashion sector. The successful candidate would be working on retail interiors, installations and POS projects with existing clients such as Converse, Vans, Umbro and Timberland, as well as developing new client opportunities.

    Please send your CV with a covering letter to careers@grr.eu.

    No recruitment agencies please!

  • Digital Account Manager

    Green Room is the UK’s fastest growing retail design and delivery practice. The application of digital media within retail design has been highlighted as a major growth area for Green Room, as demonstrated by our recent highly creative, measurable and highly successful project for Citroen at Westfield. Our digital offer focuses on activities which enhance and add value to the physical retail journey – apps, interactive software, face tracking, email marketing and website design as well as other emerging technologies.

    We have a number of exciting opportunities with major retailers in the UK and beyond. The Digital Account Manager’s role is to support the Head of Digital and Client Services team in achieving their objectives within target sectors with existing and new clients through day-to-day client-facing project management and support on new business and account related tasks. Please send your CV with a covering letter to careers@grr.eu.

    No recruitment agencies please!

  • PRODUCTION PROJECT MANAGERS

    To support a number of significant business wins and our ambitious growth plans we are looking for additional Production Project Managers to join our Birmingham based Production Team.  The ideal candidates for these roles will be hardworking, driven and ambitious and will:

    -possess an extensive knowledge of materials & manufacturing processes including metal work, plastics, joinery & finishes
    -be confident providing budget costs & quotations from visuals & technical drawings
    -have the ability to communicate effectively with our internal teams & a variety of suppliers to provide project winning support
    -be articulate & possess an intelligent approach to production and manufacturing  techniques & processes
    -be able to think creatively whilst also focussing on detail
    -be responsive & experienced in working in a dynamic & extremely fast paced business
    -take the initiative, thrive on challenges & possess a relentless desire to achieve nothing but outstanding results
    -be energetic, enthusiastic and looking to take the next step in their career

    Please send your CV and a covering letter explaining why you feel you would be suitable for the role and giving an indication of your salary expectations to: darren.record@grr.eu.

    No recruitment agencies please!

  • Join our talented team

    In addition to the current vacancies we are always looking for driven and creative individuals to join our talented team.

    If you would like to be considered for any forthcoming vacancies at Green Room, please e-mail a covering letter and your CV to careers@grr.eu.

VIEW OUR CURRENT JOBS
BACK TO THE CAREERS INFO

Send us an Enquiry

Our Story Sign
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About Green Room // The beginning
Opening its doors back in 2001, Green Room Retail was born out of Richard Ash, CEO and founder of Green Room's love of retail.
We have a young, dynamic culture & a team of over 40 experienced & talented individuals, who deliver commercially successful projects for some of the world's best retail brands, including Nike, Swatch Group, BlackBerry, Mercedes-Benz, Timberland & Sony PlayStation.
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Creative minds…

We have a team of over 15 creatives, with natural flair and an understanding of how brands, products, staff, technology and customers interact in a multichannel retail environment.

Delivery excellence…

Our clients tell us Green Room’s client services and project management team is second to none. We have huge knowledge, energy and passion to go the extra mile, along with specialist production managers, trusted delivery partners around the world and freedom of supply.

Commercial results…

Our success is fundamentally based on driving our clients’ revenues by delivering exceptional creativity and service. We also believe in adding value through our work with clients on retail trends, customer insights, retail audits, sustainability initiatives with the RICS, as well as CSR with the Prince’s Trust.

  • Nike //CLIENT QUOTE

    ‘Green Room are a cut above the rest with outstanding service, a ‘can do’ attitude and retail design miracle workers. Even with a multitude of retail projects, the GR team of dedicated and talented individuals deliver high quality executions. They understand our needs and expectations and are effectively a trusted extension of our team.’

    - Retail Brand Project Manager, Nike
  • Timberland – Westfield Windows //CLIENT QUOTE

    ‘Green delivered the WOW I was looking for and all I can say is awesome work guys!’

    - Sr. Global Director - Creative Services, Timberland
  • Happy Eggs POP //CLIENT QUOTE

    “Finding Green Room was the best thing I did this year!”

    - Sr Customer Marketing Manager, Noble Foods
  • Pretty Polly //CLIENT QUOTE

    The work produced by Green Room for our latest product re-launch is creative yet pragmatic, a workable solution which will give us real standout.

    The response from subsequent trade launches has been tremendous and we are gaining substantial new distribution.

    - Marketing Manager
  • Cadbury World //CLIENT QUOTE

    Green Room brought fresh new ideas to the pitching table which demonstrated a clear understanding of the Cadbury brand.

    The execution was fantastic with final results that were as exciting as the original conceptual drawings. We are absolutely delighted with the results.

    - Presence Marketing Manager
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Since 2001 we have been helping brands and retailers achieve their marketing goals and increase revenue streams through creating and delivering outstanding experiential retail solutions. This is the Green Room blog.
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50 PROGRESSIVE INDIVIDUALS